dataLayer = [{
'pageCategory': 'signup',
'visitorType': 'high-value'
}];
</script>
Social Marketing
Sites such as Facebook have become strategically important in delivering business messages and engaging target markets. By creating interactions with these communities, companies and associations can begin to build greater brand loyalty, allowing them to better leverage these networks-be it through increased membership, increased sales, or greater market saturation.
Beyond the creation and maintenance of these networks, analysis of how and why strategies have been effective is a key component to ensuring continued success. Here is an example of an analysis I completed on Facebook strategies.The following are links to pages I have been involved with that showcase the ways in which these initiatives can have an impact.
As a current or former administrator for these sites I have extensive knowledge of maximizing the potential returns on this type of marketing initiative.
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